C – THE CONSUMER INTELLIGENCE LAB, OR JUST C-LAB IS A LABORATORY SPECIALISING IN LEARNING ABOUT AND ANALYSING THE CHANGING BEHAVIOUR OF CONSUMERS.
C-lab intends to be the basis for the informed definition of business strategies, providing an answer to all those who have a vision of the consumer as the key driver of change in order to ensure the appropriateness and sustainability of brands, products and services in the long term.
Founded in 2009 by Return on Ideas (link www.roi.pt), Ipsos Apeme (link www.apeme.pt) and Augusto Mateus & Associados (link www.amconsultores.pt) in the Portuguese market, C-Lab has established itself as a platform for cooperation between industries and closer cooperation between businesses. The way it operates in annual work cycles, funded by a group of companies from multiple sectors, fosters this Community spirit, exchanging experiences and knowledge.
Combining highly complementary skills and experiences, the partnership between the three companies promotes the implementation of innovative research models and maximises the ability to generate relevant insights for the companies comprising the client companies.
A 3-WAY PARTNERSHIP
|Srategy & Consumer Insight||Market Research||Macro Economic Studies|
OUR VISION OF THE CONSUMER
5 KEY PRINCIPLES
360° vision: Understanding the consumer holistically, as a citizen, a social and professional person, a shopper and finally a consumer (in the sense of purchasing versus later enjoyment).
Macro and Micro: framing the consumer within the macro (economic) plan with the same weighting as consumers’ micro values and behaviour are studied and interpreted.
Short- and Long-term: supporting daily decision-making at the same time as discussing the future and investing in tools, whose potential will only be seen in the medium- to long-term.
Community Integration: valuing the knowledge of the companies in the community, integrating the different points of view in order to get an in-depth view of the different themes.
Knowledge Integration: being an element integrating various sources and opinions of other experts, enhancing the appreciation of existing knowledge in the market.